Project Brief

Design a key visual for Alice in Wonderland (Tim Burton - 2010) and apply it on a book cover design (print - 6” x 9”) and a
website splash page design (digital- 852 x 671 pixels) for the webinar.

Research

Target audience

Disney fans
Tim Burton fans
Children aged from 8 to 16
Who’s interested in fantasy, dark, adventure genre

Highlighted parts that speak to me

How the smiling cat appears and change the situation
The talk between Mad Hatter and Alice
The moment Alice killed Red Queen’s monster

Word association

Alice with blue dress, blonde curly hair and pale skin
Rabbit with waistcoat and the clock
Mad Hatter
Heart card
Dark, mysterious theme

Moodboard

This is the moodboard that I have been referencing to

Design Process

Sketches

Base on the word association I’ve made, I started to draft out ideas onto my sketch book. After that, I use photoshop to digitize it.

My sketches on paper

My sketches on Photoshop

Final touch-up

For Alice, I do the color work by brush in Photoshop. For Mad Hatter and the rabbit, they’re just black shadow, so I chose Illustrator to color them. I choose the grain effect to make the artwork look more mysterious. This effect is done in Illustrator, using Texture -> Grain. After that, I make the grain gradient by adjusting the opacity.

Book cover design

Splash page design