UX/UI Designer
ACHILLES is a gym equipment company that concentrates on the Calf muscle region. The Tibialis “Shin” is located within the back side of the calf. All of these muscles play a vital role to a professional or novice athlete, Military Personnel and fitness enthusiast.
Problem Identification
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Space using is not effectively
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Design Template (About Us/Home Page): The elements are to big -> lack of white space -> the eye flow is deactivated -> Need to scroll a lot to see the information -> Feel overwhelmed
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Product Listing Page: Thumbnails are too big unnecessarily and no hierarchy -> consumes a lot of space -> can not list the products effectively and doesn't show the highlighted products
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The alignment is a bit messy -> no hierarchy applied -> Don't know what to look at
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Key Markets is confuses the users -> make it like clickable but its not
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Repeat "Who can benefit" too many times in every product detail page -> same information for all different products
Suggested Solutions
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Rearrange Design Template -> Show hierarchy -> Show eye flow
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Adjust design elements -> Show hierarchy
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Redesign Key Markets
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Drop the "Who can benefit" section because we have the key markets already -> Keep one, either Key Markets or Who Can Benefit
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